1. Branding Theme: “Strategy Studio” / “Domus Strategia” (Architecture)

1.1 Name Ideas

  • Strategy Studio

  • Domus Strategia (“Strategy House,” Latin variant)

Emphasis: an architectural/design motif—like a creative studio where strategy is “crafted.”

1.2 Visual Elements

  • Logo Mockups:

    • Classical architectural imagery (e.g., columns, drafting tools, blueprint grids).

    • Clean, geometric layouts – think of a stylized studio space or blueprint overlay.

  • Bullet/Emoji-Sized Icon:

    • A simplified architectural blueprint or a stylized drafting compass.

    • Minimal detail, so it remains legible at ~128×128 px.

  • Finer Details:

    • Neutral tones (e.g., slate grays, off-whites) and clean lines—conveys “craftsmanship” and intellectual rigor without feeling dusty or overly academic.

1.3 Tagline Suggestions

  1. “Knowledge & Tools for Competitive Advantage”

  2. “Where Strategic Thinking Takes Shape”
    (implying a “studio” where ideas are built)

1.4 Three Font Suggestions

1.4 Three Font Suggestions (Microsoft Word–Available)

  1. Garamond (serif)

    • Why: Its elegant, old‐style serif strokes evoke classical craftsmanship—perfect for an architectural “studio” motif. Garamond feels scholarly yet creative, much like a design atelier.

  2. Cambria (serif)

    • Why: Built for on‐screen readability, Cambria offers moderate contrast and clean lines. It strikes a balance between classic and modern, aligning with the “studio meets strategy” vibe.

  3. Times New Roman (serif)

    • Why: Timeless and highly legible, Times New Roman conveys reliability and tradition—useful for body copy or captions that need to feel grounded.

1.5 Webpage Layout Concept

  1. Hero Section (Fold 1):

    • Full-width photograph or stylized illustration of an airy “studio” (drafting tables, whiteboards, architectural plans).

    • Overlay: Logo (e.g., a simplified “Domus” roof-line or blueprint icon) + one of the taglines.

    • Primary Call-to-Action (CTA) button: “Explore Our Frameworks.”

  2. Below the Fold (Three-Column Grid):

    1. “Our Philosophy” – short blurb with a blueprint-style icon.

    2. “How It Works” – a three-step carousel, each accompanied by an architectural detail (compass, plan, build).

    3. “Client Examples” – rotating case-study thumbnails framed as mini-floorplans (hover reveals title/text).

  3. Mid-Page (Full-Width Band):

    • A minimalist “blueprint” graphic showing a high-level flow: Phase 0 → Phase 1 → Phase 2 → Phase 3.

    • Each phase box is clickable, revealing a brief “Studio Session” video snippet overlay.

  4. Lower Section (Testimonials + Partner Logos):

    • White callout boxes styled like blueprint notes, featuring 2–3 client quotes.

    • Grayscale partner logos beneath—kept neutral to maintain the “studio” aesthetic.

  5. Footer:

    • Dark charcoal background (#2F3E46) with light gray text (#F8F4E3).

    • Horizontal lists: Resources | About | Contact—styled like “blueprint notes” (light blueprint grid behind text).

    • Tiny “studio floorplan” icon linking to “Sign Up.”

1.6 Advertising & Marketing Program

  1. “Studio Sessions” Webinars (LinkedIn-Sponsored):

    • Monthly webinars titled like “Blueprinting Competitive Advantage,” “Framework Foundations.”

    • Use carousel ads on LinkedIn that mimic drafting plans being unrolled, targeting strategy-role titles.

  2. Collaborative “Strategy House” Whitepaper (Programmatic Display Ads):

    • Quarterly e-book designed to look like a bound architectural portfolio.

    • Gate behind a “Download the Blueprint” form; promote on HBR.org and Forbes via display banners featuring blueprint imagery.

  3. “Strategy Co-Lab” Pop-Up Events:

    • Half-day in-person “co-lab” sessions in major cities (NYC, London, Singapore).

    • Room styled like an actual design studio (drafting tables, blueprint walls).

    • Invite via direct mail postcards stamped with a “floorplan” seal.

    • Collect attendee emails for a drip email series called “Construct Your Plan.”

1.7 Three Market Segments

  1. Leadership Teams at Mid-Sized Professional Services Firms (50–200 employees)

    • Value structured, repeatable “studio” workflows to align partners. Architectural metaphor suggests rigor.

  2. “DIY” Management Consultants / Independent Strategy Advisors

    • Crave a toolkit they can customize—like drafting their own “plans”—but under a polished, professional veneer.

  3. In-House Corporate Strategy Units at Tech Scale-Ups

    • Tech founders often have “designer” sensibilities and appreciate modern-classical interplay. A “Strategy Studio” aligns with an internal “innovation lab” mindset.

1.8 Color Scheme Recommendations

  • Primary Colors:

    1. Slate Gray (#2F3E46) – evokes blueprint or charcoal strokes on white.

    2. Ivory White (#F8F4E3) – for backgrounds, reminiscent of architect’s drafting paper.

  • Accent Colors:

    1. Blueprint Teal (#3A8EA5) – highlights buttons, links, or “phase” indicators.

    2. Burnt Sienna (#D95D39) – sparing use for callouts, mimicking red-ink annotations on sketches.

  • Why: Slate Gray + Ivory White keep the palette neutral (studio feel). Teal nods to blueprint lines; Burnt Sienna mimics revision marks—overall, a “professional atelier” vibe.

1.9 Social Media Platform Fits

  1. LinkedIn

    • Host “Studio Session” clips and slide-share presentations. Ideal for targeting business-focused webinar attendees.

  2. X (formerly Twitter)

    • Share “micro-blueprint” insights: one-line “architectural approach to strategy,” linking to short blog posts or design-style tips.

  3. YouTube / Vimeo

    • Host “Strategy Studio Masterclass” videos—animated walkthroughs of the “virtual studio floorplan.”

Emoji Options:

Emoji

Bullet

Emoji