🎯 What This Tool Does: Delivers comprehensive external analysis through three integrated landscape assessments, identifies marketplace capability gaps competitors are missing, and synthesizes findings into actionable threats and opportunities summaries for strategic decision-making.

📊 What It Delivers: Environmental Intelligence Report with integrated analysis, Threats & Opportunities Summary (narrative and table formats), Marketplace Capability Gaps Analysis, Early Warning Indicators Dashboard.

📋 What You'll Need: Company URL, industry context, geographic markets, any specific environmental concerns or strategic priorities from Phase P0.

🚀 Getting Started: Share your role and environmental analysis objectives, then provide your company URL for automatic market intelligence gathering and strategic lens assignment.

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Look Outside: External Environment Analysis

  1. “Chapter 3: Evaluating the External Environment” — Dave Ketchen & Jeremy Short
    Link: https://2012books.lardbucket.org/pdfs/strategic-management-evaluation-and-execution/s07-evaluating-the-external-enviro.pdf 2012 Books

  2. “Principles of Management (Full Text PDF) — see Chapter 8.3 ‘A Firm’s External Macro Environment: PESTEL’” — OpenStax (Rice University), multiple authors/editors
    Link: https://assets.openstax.org/oscms-prodcms/media/documents/PrinciplesofManagement-OP_mGBMvoU.pdf OpenStax Assets
    (Section landing page for reference: https://openstax.org/books/principles-management/pages/8-3-a-firms-external-macro-environment-pestel OpenStax)

  3. “Chapter 4: External and Internal Organizational Environments and Corporate Culture” — OpenStax (Rice University), multiple authors/editors
    Link: https://assets.openstax.org/oscms-prodcms/media/documents/PrinciplesofManagement-OP_mGBMvoU.pdf OpenStax Assets
    (Section landing page for reference: https://openstax.org/books/principles-management/pages/4-2-the-organizations-external-environment OpenStax)